Reducing emissions

A cleaner future for fashion

Want to lower your carbon footprint? Start by changing how you shop.

Reducing emissions

The hidden cost

Fashion's environmental footprint

The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.
The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.

The hidden cost

Fashion's environmental footprint

The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.
The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.
The hidden cost

Browse your values

Reducing emissions

Background check

Sustainability criteria you can trust

Look for certificates like these to see which items have been verified according to specific sustainability criteria. The ones here relate to reducing emissions. They indicate products that are supporting global climate goals through the use of renewable or recycled materials, or other energy-conserving processes.

Made with 70-100% recycled materials
Products with this label are made with at least 70% recycled materials, which has been verified through the use of a third-party recycling standard or through a brand’s own recycling program.
Made with 50-70% recycled materials
Products with this label are made with at least 50% recycled materials, which has been verified through the use of a third-party recycling standard or through a brand’s own recycling program.
Made with 30-50% recycled materials
Products with this label are made with at least 30% recycled materials, which has been verified through the use of a third-party recycling standard or through a brand’s own recycling program.
Made with at least 20% recycled cotton
By using at least 20% recycled cotton over virgin cotton, this item was made using less water, dye, energy and waste.
GRS - Global Recycle Standard
The Global Recycle Standard is one of the leading and most trusted certifications for products made from recycled content. Products with this label are made with at least 50% recycled content and every stage of the supply chain is independently certified, to ensure environmentally and socially responsible manufacturing all the way to the final product.
Made with at least 50% responsible forest-based materials
Products with this label are made with at least 50% forest-based materials such as viscose, wood, paper or cork, which come from certified or responsible sources and help to protect ancient and endangered forests.
Made with at least 50% lyocell
Made from at least 50% lyocell, we’ve given this item our eco-material label to recognise its lower environmental impact. Lyocell is a fibre made from wood pulp which, unlike conventional viscose, is manufactured using an organic solvent in a "closed loop" process. This means that 99.5% of the chemicals used in the process are recycled again, and again, and again...
Made with at least 50% water-based polyurethane
This item was made with at least 50% imitation leather, which is manufactured using a more sustainable process without chemical solvents and up to 95% less water and 50% less energy than conventional polyurethane. The result? A smaller environmental footprint and safer factories for workers.
Made with at least 20% innovative leather alternatives
This item does not contain animal leather and was made with at least 20% plant-based materials, such as pineapple, apple or mushrooms. The result? An innovative alternative to animal leather which gives new life to materials that would otherwise go in the trash.
Made with at least 20% innovative materials upcycled from waste
This item is made with at least 20% bio-based materials, such as orange peel, coffee grounds, or even fish skin. The result? You help drive innovation in the fashion industry and give new life to materials that would otherwise go in the trash.
Made with at least 20% materials from regenerative organic farming
Products with this label are made with at least 20% plant or animal-based materials that use regenerative organic farming practices. This holistic approach to farming helps us live in balance with nature by locking in carbon, boosting soil health and increasing biodiversity. These practices are verified through independent farm-level certifications or carbon measurements.
Cradle to Cradle Certified™ Bronze
Products with this label are Cradle to Cradle Certified® at the Bronze level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.
Cradle to Cradle Certified™ Silver
Products with this label are Cradle to Cradle Certified® at the Silver level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.
Cradle to Cradle Certified™ Gold
Products with this label are Cradle to Cradle Certified® at the Gold level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.
Cradle to Cradle Certified™ Platinum
Products with this label are Cradle to Cradle Certified® at the Platinum level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.

Behind the criteria

How we set our standards

We want to drive positive change in the fashion industry by highlighting products that exceed our sustainability standards. To determine these standards, we use data from independent certifications and the Higg Material Sustainability Index. The Higg MSI is the industry's most comprehensive tool for measuring the environmental impact of materials. These help us identify products that are leading the way, as well as opportunities for improvement. Our ultimate aim is to provide transparent and trustworthy information that enables you to make more sustainable choices.

Tips and tricks

For a smaller footprint

One way to reduce your emissions is by choosing pre-owned fashion. Doing so can offset up to 22kg of carbon dioxide — the amount an adult tree absorbs in a year. If you do choose to buy new products, try and find ones made with recycled materials, and always wash on a gentle cycle at 30°C.

Our commitment

Reducing emissions

Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.
Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.

Our commitment

Reducing emissions

Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.
Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.
Our commitment