Water conservation

Fashion that makes every drop count

Protect our planet's water by choosing items made with less thirsty methods or materials.

Water conservation

A thirsty industry

Something needs to change

Less than 1% of our planet's water is suitable to drink. The fashion industry adds to this issue, relying on crops and processes that can pollute waterways. However, there are ways to make every drop count. Organic cotton requires up to 90% less water than conventional cotton, and standards such as bluesign® and the Leather Working Group indicate products that handle water with care.
Less than 1% of our planet's water is suitable to drink. The fashion industry adds to this issue, relying on crops and processes that can pollute waterways. However, there are ways to make every drop count. Organic cotton requires up to 90% less water than conventional cotton, and standards such as bluesign® and the Leather Working Group indicate products that handle water with care.

A thirsty industry

Something needs to change

Less than 1% of our planet's water is suitable to drink. The fashion industry adds to this issue, relying on crops and processes that can pollute waterways. However, there are ways to make every drop count. Organic cotton requires up to 90% less water than conventional cotton, and standards such as bluesign® and the Leather Working Group indicate products that handle water with care.
Less than 1% of our planet's water is suitable to drink. The fashion industry adds to this issue, relying on crops and processes that can pollute waterways. However, there are ways to make every drop count. Organic cotton requires up to 90% less water than conventional cotton, and standards such as bluesign® and the Leather Working Group indicate products that handle water with care.
A thirsty industry

Browse your values

Water conservation

Background check

Sustainability criteria you can trust

Look for certificates like these to see which items have been verified according to specific sustainability criteria. The ones shown here relate to water conservation. They highlight products that use more water-friendly methods like drip irrigation or waterless dyeing.

Made with 70-100% organic materials
Products with this label are made with at least 70% organic materials, which is grown without any synthetic pesticides and fertilisers or genetically-modified seeds. This can require up to 90% less water than conventional farming. Brands that use this label must ensure their whole supply chain is certified to a third-party organic standard, including the factory where this product is made.
Made with 50-70% organic materials
Products with this label are made with at least 50% organic materials, which is grown without the use of any synthetic pesticides and fertilisers or genetically-modified seeds, and can require up to 90% less water than conventional farming. Brands using this label must ensure their whole supply chain is certified to a third-party organic standard, including the factory where this product is made.
GOTS - organic
The Global Organic Textile Standard (GOTS) is one of the leading and most trusted certifications for textiles made from organically grown raw materials. Products with this label are made with at least 95% organic content and every stage of the supply chain is independently certified, to ensure environmentally and socially responsible manufacturing all the way to the final product.
GOTS - made with organic materials
The Global Organic Textile Standard (GOTS) is one of the leading and most trusted certifications for textiles made from organically grown raw materials. Products with this label are made with at least 70% organic content and every stage of the supply chain is independently certified, to ensure environmentally and socially responsible manufacturing all the way to the final product.
OCS - Organic Content Standard
The Organic Content Standard provides a strong chain of custody system to verify organic content from the source of the raw material to the final product. Products with this label contain at least 95% organic content and every stage of the supply chain is independently certified. The certification does not address the use of chemicals or any social or environmental aspects of production.
OCS - Organic Blended Content Standard
The Organic Blended Content Standard provides a strong chain of custody system to verify organic content from the source of the raw material to the final product. Products with this label shown on Zalando contain at least 50% organic content and every stage of the supply chain is independently certified. The certification does not address the use of chemicals or any social or environmental aspects of production.
Made with at least 50% sustainably-sourced cotton
Products with this label are made with at least 50% traceable cotton that has been sourced or certified through globally recognized sustainability programs included in the CottonUp Guide or Textile Exchange’s Sustainable Cotton Matrix.
Fairtrade Certified Cotton
Fairtrade Cotton ensures that farmers receive a fair price and additional trade premiums to invest back into their local communities. Fairtrade Cotton protects farmers’ health and safety, promotes efficient water usage, and prohibits the use of dangerous chemicals or genetically-modified cotton seeds. Products with this label are made with at least 50% Fairtrade Cotton.
Better Cotton Initiative
By buying cotton items from this brand, you’re supporting more sustainable cotton farming. Products with this label contain at least 50% cotton, from a retailer or brand that is committed to sourcing Better Cotton and investing in BCI Farmers. It does not mean the product is made of physically traceable Better Cotton.
Leather Working Group
All of the leather sourced in products with this label come from environmentally responsible leather manufacturers, audited and certified via the Leather Working Group protocol.
Made with at least 50% water-based polyurethane
This item was made with at least 50% imitation leather, which is manufactured using a more sustainable process without chemical solvents and up to 95% less water and 50% less energy than conventional polyurethane. The result? A smaller environmental footprint and safer factories for workers.
bluesign®
This item is made with bluesign® approved fabrics. The system behind bluesign® ensures that items are manufactured in a clean process that monitors over 900 hazardous chemicals. bluesign® ensures that manufacturers and brands act responsibly and sustainably with regard to people, the environment and the world’s resources.
Made with at least 20% materials from regenerative organic farming
Products with this label are made with at least 20% plant or animal-based materials that use regenerative organic farming practices. This holistic approach to farming helps us live in balance with nature by locking in carbon, boosting soil health and increasing biodiversity. These practices are verified through independent farm-level certifications or carbon measurements.
Cradle to Cradle Certified™ Bronze
Products with this label are Cradle to Cradle Certified® at the Bronze level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.
Cradle to Cradle Certified™ Silver
Products with this label are Cradle to Cradle Certified® at the Silver level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.
Cradle to Cradle Certified™ Gold
Products with this label are Cradle to Cradle Certified® at the Gold level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.
Cradle to Cradle Certified™ Platinum
Products with this label are Cradle to Cradle Certified® at the Platinum level. This standard includes science-based requirements for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness. The certification is awarded at four ascending achievement levels – Bronze, Silver, Gold and Platinum.

Behind the criteria

How we set our standards

We want to drive positive change in the fashion industry by highlighting products that exceed our sustainability standards. To determine these standards, we use data from independent certifications and the Higg Material Sustainability Index. The Higg MSI is the industry's most comprehensive tool for measuring the environmental impact of materials. These help us identify products that are leading the way, as well as opportunities for improvement. Our ultimate aim is to provide transparent and trustworthy information that enables you to make more sustainable choices.

Tips and tricks

Wash smarter, not harder

A simple way to cut down your water usage is to wash your clothes less. Spot clean small stains, then wash on a gentle cycle when required. You can even get rid of odour in your jeans between washes by hanging them outside to air, or by leaving them in your freezer overnight.

Our commitment

Water conservation

We are committed to a future where good fashion doesn't cost the earth. By 2023, all brand partners will be assessed against environmental criteria, and we'll generate 25% of our Gross Merchandise Volume from more sustainable products.
We are committed to a future where good fashion doesn't cost the earth. By 2023, all brand partners will be assessed against environmental criteria, and we'll generate 25% of our Gross Merchandise Volume from more sustainable products.

Our commitment

Water conservation

We are committed to a future where good fashion doesn't cost the earth. By 2023, all brand partners will be assessed against environmental criteria, and we'll generate 25% of our Gross Merchandise Volume from more sustainable products.
We are committed to a future where good fashion doesn't cost the earth. By 2023, all brand partners will be assessed against environmental criteria, and we'll generate 25% of our Gross Merchandise Volume from more sustainable products.
Our commitment